Association Expert. Change Agent. Thought Provoker. Permission Giver.
Win the Race for Relevance through innovation.
Mary Byers, CAE, helps associations articulate challenges; identify options and solutions; and make wise strategic choices. She provides keynotes, consulting and virtual solutions to ensure associations remain relevant and sustainable.
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Speaking
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Books
Mary Wrote the Book on Relevance—Literally!
Podcast
Listen to The Successful Associations Today Podcast
Testimonials
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Innovation
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About Mary
Author. Speaker. Facilitator. Consultant. CEO coach. MasterMind facilitator. All describe Mary Byers, CAE, CSP.
Through highly interactive programs and carefully choreographed retreats, Mary uses compelling questions and thought-provoking techniques to encourage participation and allow associations to gain the input they need from stakeholders. Mary’s presentations and facilitated events strike a chord with audience members and she’s asked back by clients repeatedly.
Books
Find out how your association can prosper in the future. Get case studies, adaptable examples and provocative questions via these complementary books by Mary Byers, CAE and Harrison Coerver.
Race for Relevance: 5 Radical Changes for Associations
How can your association prosper in the future? Find out in Race for Relevance: 5 Radical Changes for Associations which provides a bold, no-nonsense look at the realities of today’s marketplace — and what it will take for associations to prosper tomorrow.
Road to Relevance: 5 Strategies for Competitive Associations
Road to Relevance is the follow up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations. This book provides real insight into how to adapt the strategies to your organization’s circumstances so that you can execute them.
Testimonials
From The Blog
What’s a Competitive Advantage and Why Do You Need One?
Competitive advantage is a condition or circumstance that puts a company (or association) in a favorable or superior business position. In her book Creating Competitive Advantage, Jaynie Smith writes, “It answers the customer’s key question: Why should I do business...
Remaining Relevant: What We Can Learn from Elvis Presley
I crossed something off my bucket list last year: visiting Graceland, Elvis Presley’s home. I was 15 when he died, and as I wandered through the grounds, I wondered how long it would be before no one remembered or cared about him. This pondering led me to some...
Boy Scout Rebrand: The Power of a Revamp
Boys Scouts of America is changing its name to Scouting America on February 8, 2025—the organization’s 115th anniversary. The rebranding won’t change the organization’s mission of preparing “young people over their lives to make ethical and moral choices by instilling...
The Successful Associations Podcast
Ep. #66 – Arlene Pietranton – Creating an Innovation Culture
Arlene Pietranton, PhD, CAE is CEO of the American Speech-Language-Hearing Association and recognized as a top association and non-profit innovator. We’re talking about the most important aspects of creating an innovation culture for an association.
Ep. #65 – Eboni Wall – Innovation: Take a Break & Create
Eboni Wall, VP of Global Strategy and Innovation for the Produce Marketing Association, shares how PMA built an innovation welcoming culture and process that has allowed them to achieve some big wins along the way.
Ep. #64 – Amanda Kaiser – Meaningful Virtual Networking Events
Amanda Kaiser is a membership engagement specialist who studies why human beings engage in communities online and during conferences. Today we unpack strategies and tips to help you plan your next virtual or in-person networking event.