217-414-2989 mbyers@marybyers.com
Mary Byers, Keynote Speaker and Author of Race for Relevance

Association Expert. Change Agent. Thought Provoker. Permission Giver.

 Win the Race for Relevance through innovation.

Mary Byers, CAE, helps associations articulate challenges; identify options and solutions; and make wise strategic choices. She provides keynotes, consulting and virtual solutions to ensure associations remain relevant and sustainable.

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Speaking

See Mary’s Thought-Provoking Topics Here.

Books

Mary Wrote the Book on Relevance—Literally!

Podcast

Listen to The Successful Associations Today Podcast

Testimonials

See What Mary’s Clients Are Saying.

Innovation

Access Mary’s Innovation Research and Digital Vault.

About Mary

Author. Speaker. Facilitator. Consultant. CEO coach. MasterMind facilitator. All describe Mary Byers, CAE, CSP.

Through highly interactive programs and carefully choreographed retreats, Mary uses compelling questions and thought-provoking techniques to encourage participation and allow associations to gain the input they need from stakeholders. Mary’s presentations and facilitated events strike a chord with audience members and she’s asked back by clients repeatedly.

Mary Byers Speaker
Mary Byers Speaker

Books

Find out how your association can prosper in the future.  Get case studies, adaptable examples and provocative questions via these complementary books by Mary Byers, CAE and Harrison Coerver.

Race for Relevance: 5 Radical Changes for Associations - Mary Byers

Race for Relevance: 5 Radical Changes for Associations

How can your association prosper in the future? Find out in Race for Relevance: 5 Radical Changes for Associations which provides a bold, no-nonsense look at the realities of today’s marketplace — and what it will take for associations to prosper tomorrow.

Road to Relevance: 5 Strategies for Competitive Associations - Mary Byers

Road to Relevance: 5 Strategies for Competitive Associations

Road to Relevance is the follow up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations. This book provides real insight into how to adapt the strategies to your organization’s circumstances so that you can execute them.

Testimonials

"I’m still riding the high from ThinkWORKS. Your diligent preparation and thoughtful instructional design, effective communication with the organizing team, expert delivery of high-level content, focused and stimulating questions for interview sessions, involvement of software providers to support learning objectives, and your agility in making on-the-fly adjustments as the virtual conference progressed all added up to a meaningful, impactful and satisfying learning experience for our participants. It was obvious from their questions, comments, body language, and big smiles that VMAE | ThinkWORKS 2021 exceeded expectations and provided nourishment to this exceptional community of colleagues. Thank you for every aspect of your contribution."

Ralph Johnson
Chief Executive Officer
VMAE | Veterinary Medical Association Executives

"Thank you for the wonderful presentations you gave at our 2019 Leadership Forum! You will be happy to know that the post-meeting survey is final, and you were our top-rated speaker!"

Karen Burgess
CEO/Executive Director, Michigan Dental Association

"With lots of our staff playing new roles, it was especially comforting to have you in an anchor position to kick off the program with such thoughtfulness and care."

Jennifer Lewin
Deputy Director, ABA Division for Bar Services

"Our attendees were overwhelmingly impressed with both the content of your lectures and with your presentation skills. We received numerous comments (even from one of our hardest-to-please attendees!) that you were the best speaker we’ve ever had!"

Chris Wroten
O.D., President’s Council Moderator

From The Blog

Boy Scout Rebrand: The Power of a Revamp

Boy Scout Rebrand: The Power of a Revamp

Boys Scouts of America is changing its name to Scouting America on February 8, 2025—the organization’s 115th anniversary. The rebranding won’t change the organization’s mission of preparing “young people over their lives to make ethical and moral choices by instilling...

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The Pricing Predicament

The Pricing Predicament

There is an art and science to pricing. But I’d be willing to bet that most associations don’t have a set strategy—and I’m certain that one association I’ve been a member of for more than 30 years didn’t have one. How do I know? Because my dues surged from $525 in...

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AI and the Future of Your Associaton

AI and the Future of Your Associaton

There are two reasons I believe you should be thinking deeply about artificial intelligence: 1. “From the creation of the first mobile phone, it took 16 years before 100 million people were using them. The journey for Instagram to 100 million users was a time span of...

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The Successful Associations Podcast