Association Expert. Change Agent. Thought Provoker. Permission Giver.
Win the Race for Relevance through innovation.
Mary Byers, CAE, helps associations articulate challenges; identify options and solutions; and make wise strategic choices. She provides keynotes, consulting and virtual solutions to ensure associations remain relevant and sustainable.
Join Our Community
Subscribe to Associations Today E-Zine
Speaking
See Mary’s Thought-Provoking Topics Here.
Books
Mary Wrote the Book on Relevance—Literally!
Podcast
Listen to The Successful Associations Today Podcast
Testimonials
See What Mary’s Clients Are Saying.
Innovation
Access Mary’s Innovation Research and Digital Vault.
About Mary
Author. Speaker. Facilitator. Consultant. CEO coach. MasterMind facilitator. All describe Mary Byers, CAE, CSP.
Through highly interactive programs and carefully choreographed retreats, Mary uses compelling questions and thought-provoking techniques to encourage participation and allow associations to gain the input they need from stakeholders. Mary’s presentations and facilitated events strike a chord with audience members and she’s asked back by clients repeatedly.
Books
Find out how your association can prosper in the future. Get case studies, adaptable examples and provocative questions via these complementary books by Mary Byers, CAE and Harrison Coerver.
Race for Relevance: 5 Radical Changes for Associations
How can your association prosper in the future? Find out in Race for Relevance: 5 Radical Changes for Associations which provides a bold, no-nonsense look at the realities of today’s marketplace — and what it will take for associations to prosper tomorrow.
Road to Relevance: 5 Strategies for Competitive Associations
Road to Relevance is the follow up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations. This book provides real insight into how to adapt the strategies to your organization’s circumstances so that you can execute them.
Testimonials
From The Blog
Boy Scout Rebrand: The Power of a Revamp
Boys Scouts of America is changing its name to Scouting America on February 8, 2025—the organization’s 115th anniversary. The rebranding won’t change the organization’s mission of preparing “young people over their lives to make ethical and moral choices by instilling...
The Pricing Predicament
There is an art and science to pricing. But I’d be willing to bet that most associations don’t have a set strategy—and I’m certain that one association I’ve been a member of for more than 30 years didn’t have one. How do I know? Because my dues surged from $525 in...
AI and the Future of Your Associaton
There are two reasons I believe you should be thinking deeply about artificial intelligence: 1. “From the creation of the first mobile phone, it took 16 years before 100 million people were using them. The journey for Instagram to 100 million users was a time span of...
The Successful Associations Podcast
Ep. #66 – Arlene Pietranton – Creating an Innovation Culture
Arlene Pietranton, PhD, CAE is CEO of the American Speech-Language-Hearing Association and recognized as a top association and non-profit innovator. We’re talking about the most important aspects of creating an innovation culture for an association.
Ep. #65 – Eboni Wall – Innovation: Take a Break & Create
Eboni Wall, VP of Global Strategy and Innovation for the Produce Marketing Association, shares how PMA built an innovation welcoming culture and process that has allowed them to achieve some big wins along the way.
Ep. #64 – Amanda Kaiser – Meaningful Virtual Networking Events
Amanda Kaiser is a membership engagement specialist who studies why human beings engage in communities online and during conferences. Today we unpack strategies and tips to help you plan your next virtual or in-person networking event.