Successful Associations Today Podcast
Mary Byers takes a bold, no-nonsense look at the realities of today’s marketplace and what it will take for associations to prosper moving forward. She addresses not only the challenges associations face but the actions essential to a thriving future. As host of the interview series Successful Associations Today, Mary helps associations remain relevant in an increasingly competitive environment. The author of Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations, she’s worked with a wide variety of associations (both individual membership and trade groups) and helps volunteer leaders and staff alike create a viable and sustainable future.
Ep. #66 – Arlene Pietranton – Creating an Innovation Culture
Arlene Pietranton, PhD, CAE is CEO of the American Speech-Language-Hearing Association and recognized as a top association and non-profit innovator. We’re talking about the most important aspects of creating an innovation culture for an association.
Ep. #65 – Eboni Wall – Innovation: Take a Break & Create
Eboni Wall, VP of Global Strategy and Innovation for the Produce Marketing Association, shares how PMA built an innovation welcoming culture and process that has allowed them to achieve some big wins along the way.
Ep. #64 – Amanda Kaiser – Meaningful Virtual Networking Events
Amanda Kaiser is a membership engagement specialist who studies why human beings engage in communities online and during conferences. Today we unpack strategies and tips to help you plan your next virtual or in-person networking event.
Ep. #63 | Celisa Steele & Jeff Cobb – Learning Trends and Strategies
Adult learning experts, Celisa Steele and Jeff Cobb, share their views on key trends that associations should be thinking about as we consider a post-pandemic future, plus educational strategies to help capitalize on them.
Ep. #62 – Bruce Rosenthal – The Future of Sponsorships
Bruce Rosenthal helps associations create successful corporate partnership programs that increase revenue, add member/constituent value and foster sustainability. Sponsorships are changing and we’re talking about how, why and what comes next.
Ep. #61 – Melynn Sight – Your Compelling Value Proposition
Melynn Sight and her company nSight Marketing help associations win the battle for member attention, readership and engagement. It all begins with a compelling value proposition that conveys why the association matters.
Ep. #60 – Mark Engle – Recruiting the Right Board
Mark Engle, DM FASAE CAE has participated in more than 400 board meetings and currently serves on five Boards of Directors. He shares his in-depth knowledge of board membership and governance and why board recruitment should not be left to chance.
Ep. #59 – Hilary Marsh – What is Your Content Strategy?
Hilary Marsh, a content and digital strategist, helps associations get better results from their content by improving their practices. Content is more than just your magazine, newsletter or blog and having a solid strategy in place is crucial to success.
Ep. #58 – Rick Bawcum – Digital First Mindset for Associations
Rick Bawcum is the CEO / Founder of Cimatri, a professional services firm specializing in digital transformation for associations and non-profits. The digital first conversation is a necessary one considering both the benefits and the challenges.