Innovation and association management? At one time, these seemed mutually exclusive. However, today’s highly competitive, rapidly changing environment has made innovation in association management a necessity. Learn how the Wisconsin Society of Association Executives took this to heart and created an entire meeting around innovation. In this month’s interview, Lynda J. Patterson, FASAE, CAE, president and CEO, shares how WSAE’s Innovation Summit came to be — and how it continues to morph as a meeting in order to challenge participants, modeling the concept of invention and reinvention each year. The meeting is designed to get participants out of their comfort zones and in doing so, to show attendees what’s possible in their own associations. Click here to watch on YouTube.