Successful Associations Today Podcast
Mary Byers takes a bold, no-nonsense look at the realities of today’s marketplace and what it will take for associations to prosper moving forward. She addresses not only the challenges associations face but the actions essential to a thriving future. As host of the interview series Successful Associations Today, Mary helps associations remain relevant in an increasingly competitive environment. The author of Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations, she’s worked with a wide variety of associations (both individual membership and trade groups) and helps volunteer leaders and staff alike create a viable and sustainable future.
Ep #48: Paul Weintraub & Shelly Trent – The Fridays@4 Society
Paul and Shelly are co-founders of the Fridays@4 Society, a peer support, expertise-infused learning, and networking resource for professionals seeking to grow and enhance their careers in the association and nonprofit community.
Ep #47: Jeanne Dee – Stabilizing Your Pandemic Financial Position
Jeanne Dee, CPA, CGMA specializes in financial statement audits and we're talking about the financial side of what's happening for associations, funding opportunities and what leaders should be thinking about as we move forward in 2021 and beyond.
Ep #46: Thom Singer – Maximizing the Human Connection
Thom Singer is an executive search consultant and professional speaker who works with associations and companies to help them maximize the human connection side of business. Learn how connections are changing and how your association can be proactive.
Ep #45: Dr. Michael Tatonetti – Intentional Pricing for Associations
Associations are starting to have real conversations about the value they provide as they dig into their pricing models to find they're actually losing money on things for which they thought they were making money. Being intentional about pricing is key.
Ep #44: Thomas Altman & Dray McFarlane – How AI Can Boost Membership
Altman and McFarlane's company, Tasio, uses cutting edge AI technology to predict who will and will not renew membership to help associations create low-cost engagement strategies for recruitment and retention.
Ep #43: Keith Chamberlain – All-Access Membership Model for Growth
A new Netflix-inspired, all-access membership model helps the Healthcare Financial Management Association grow new individual members by 36% and improve retention rates by 4.5% in its first year.
Ep #42: Paul Bellantone – Time Away Serves You and Your Association
Paul Bellantone of the Promotional Products Association International took a two-month "extended vacation" from his role as President and CEO. He shares how he made it happen and what he learned about himself and his organization in the process.
Ep #41: Dave Will – Feedback Automation Strategy for Associations
Dave Will, a technology entrepreneur working with associations, has developed new technology that helps associations capture the voice of the member to improve member engagement with feedback and sentiment analysis.
Ep #40: Jay Daughtry – Small Enhancements Make a Big Impact
Jay Daughtry started the Association Initiative on Small Improvement after finding that associations seemed to be paralyzed in making decisions and moving forward. He shares how to focus on small improvements that make the biggest impact.