Successful Associations Today Podcast
Mary Byers takes a bold, no-nonsense look at the realities of today’s marketplace and what it will take for associations to prosper moving forward. She addresses not only the challenges associations face but the actions essential to a thriving future. As host of the interview series Successful Associations Today, Mary helps associations remain relevant in an increasingly competitive environment. The author of Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations, she’s worked with a wide variety of associations (both individual membership and trade groups) and helps volunteer leaders and staff alike create a viable and sustainable future.
Ep #39: Jamie Notter – The Culture of Innovation
Jamie Notter, author and Culture Designer, talks about the role that culture plays in innovation, how to take risks, run experiments on a big scale and the valued practices that support innovation in associations and organizations.
Ep #38: Morag Barrett – Managing Your Remote Team
Morag Barrett is an author and sought after keynote speaker whose secret to success is that business is personal and relationships matter. She shares her best advice for professionals who are managing a remote team in the era of COVID-19.
Ep #37: JT Forbes – Is Your Membership a Leaky Bucket?
Empathy research and design thinking exercises lead to a new way of framing membership at Indiana University's Alumni Association, creating a community that is much more about the mission of serving IU and helping one another.
Ep #36: Garth Jordan – Business Models & Revenue for Associations
Garth Jordan is the CEO of the American Animal Hospital Association and in this episode we're talking about business models and revenue for associations, something that is certainly top of mind for today's association professionals.
Ep #35: Robbie Kellman Baxter – Learning from For-Profit Memberships
Robbie Kellman Baxter, author of The Forever Transaction, joins Mary for a discussion about subscription memberships, including identifying your value proposition and testing the refining of the offer.
Ep #34: Stephen Shapiro – Better Questions Develop Better Solutions
The biggest mistake an organization can make when it comes to innovation is believing you need to come up with lots and lots of ideas. But all that does is create wasted energy. What we really need to do is spend more time thinking about the problem.
Ep #33: Joe Calloway – Reactive Innovation vs. Proactive Innovation
What is the difference between reactive innovation and proactive innovation, and how can we harness more proactive going forward? That's what my guest, Joe Calloway, is sharing with us in this episode—how to lead the pack instead of following it.
Ep #32: Andy Bailey – Innovation, Iteration and Evolution
Andy Bailey, founder and head coach at Petra Coach shares his no BS approach to inspire, transform and scale organizations. One of his most important strategies for associations is innovation, iteration and evolution.
Ep #31: Chris West – Case Studies: Virtual Events in the Next Normal
This year can be a great case study experiment in creating and monetizing virtual meetings and events if organizations seize the opportunity to transform. Chris West, CEO of Video Narrative, shares his vision for virtual events in the next normal.