Successful Associations Today Podcast
Mary Byers takes a bold, no-nonsense look at the realities of today’s marketplace and what it will take for associations to prosper moving forward. She addresses not only the challenges associations face but the actions essential to a thriving future. As host of the interview series Successful Associations Today, Mary helps associations remain relevant in an increasingly competitive environment. The author of Race for Relevance: 5 Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations, she’s worked with a wide variety of associations (both individual membership and trade groups) and helps volunteer leaders and staff alike create a viable and sustainable future.
Ep #12: David Owsiany, JD – Collaborate to Gain Influence
As associations work to gain footing in the “new normal” (i.e. an environment that’s more competitive than ever before), collaboration is one way to increase influence, extend your reach and gain access to additional resources.
Ep #11: Dr. Kathleen O’Loughlin – Local, State and National Associations Can Work Together
A conversation about how the local, state and the national association can work together as a team is one any multi-level association should be having.
Ep #10: KiKi L’Italien – The 5 Elements of a Successful Community
What makes a community and what makes it successful? What makes a community fail? KiKi L'Italien shares the five elements that must exist in a healthy, thriving, connected community.
Ep #9: Robbie Kellman Baxter – What Can Your Association Learn from Online Membership Sites?
What does Silicon Valley know about membership? Corporate America has realized the value of selling “membership” and in many cases, is doing it better than associations.
Ep #8: Bill Zepp – Succession Advice for Association Professionals
It’s happening: thousands of Baby Boomers are retiring each day, creating a multitude of opportunities in senior leadership in associations all over the country. Do you have a succession plan in place?
Ep #7: Matt Braun – It May Be Time to Invest in Some Market Research
Have you ever wondered why members join … and stay … in your association? Been curious about value drivers? Wanted to better understand various membership segments? Hoped to understand why members leave? If so, it may be time to invest in research.
Ep #6: Seth Kahan — Visionary Leadership: How Association Leaders Embrace Disruption in the 21st Century
As an association leader, what does Visionary Leadership mean and what are the 3 major competencies of visionary leaders? Seth Kahan shares this and more from his new book, Visionary Leadership: How Association Leaders Embrace Disruption in the 21 Century.
Ep #5: Sarah Sladek – Want to increase membership by 200%?
62% of associations are experiencing flat or declining membership. That’s a scary statistic! Are you going to let this happen to your organization or are you rolling up your sleeves and working to prevent it?
Ep #4: Amith Nagarajan – Artificial Intelligence Is Not the Future, It Is Today
According to Amith Nagarajan, Chairman of Rasa, “Artificial intelligence is not the future, it is today.” What’s that mean for associations? Hint: It’s a HUGE opportunity for your organization to engage with members.