Speaking
Race for Relevance: 5 Radical Changes for Associations
This program provides a bold, no-nonsense look at the realities of today’s marketplace—and what it will take for associations to prosper tomorrow. Included is how to lead and manage for the future and how to look at your member markets and programs and services. Both seasoned professionals and tomorrow’s leaders will benefit from the thoughtful and practical approaches outlined for leading an association’s revolution. This program is not only focused on the “what,” but more importantly the “why” and “how.”
Learning Objectives:
- Understand the challenges facing associations today
- Learn five strategies for creating a sustainable future
- Identify what’s working and want’s not in your own organization
Road to Relevance: 5 Strategies for Competitive Associations
Associations are confronted with unprecedented, ubiquitous, and relentless competition. Is yours well-equipped to respond? Take a thought-provoking look at how competition is threatening the relevance of associations and what can be done in response. Based on the best-selling book, Road to Relevance: 5 Strategies for Competitive Associations, this session features practical advice and compelling case studies.
Learning Objectives:
- Understand competition and how it is challenging associations today
- Adapt five proven strategies that have transformed associations
- Create a roadmap for your organization to ensure future relevance
The Innovation Imperative: How Thriving Associations are Moving Ahead
There’s been a lot of talk about innovation in the association arena but what does it really look like from a practical standpoint? Mary shares case studies, ideas and thought-provoking questions in this program designed to help you create an environment that promotes and supports innovation.
Learning Objectives:
- Understand the role of innovation in associations
- Harness small bets and experiments
- Identify the Board’s role in supporting an innovative culture
Evolving Membership Models: Inspiration from the Field
There’s been a lot of talk about subscription and tiered membership models in the association arena, but do they work? This program covers examples of associations that have successfully changed their models, what was behind the change and how you might think about experimenting with your model.
Learning Objectives:
- Examine membership model case studies
- Identify the “why” behind changing models
- Consider adaptations for your own organization
Tough Talking: Initiating and Managing Difficult Discussions
Conversations are important catalysts in establishing a relationship; making a sale; managing conflict; or getting a team moving, back on track, or working together more effectively. This presentation addresses practical skills, phrases, and techniques designed to make even the toughest communication easier. It focuses on starting, continuing, and ending difficult conversations and provides practical advice on how to talk so people will listen and listen so people will talk.
Learning Objectives:
- Learn to identify difficult conversations before they even happen
- Master a recipe for challenging discussions
- Change your mindset from fear to confidence when addressing tough topics
