by Mary Byers | Feb 14, 2025 | Blog, Conversation Starters, Strategies for Success
Competitive advantage is a condition or circumstance that puts a company (or association) in a favorable or superior business position. In her book Creating Competitive Advantage, Jaynie Smith writes, “It answers the customer’s key question: Why should I do business...
by Mary Byers | Jan 17, 2025 | Blog, Conversation Starters, Relevant Thoughts, Strategies for Success
I crossed something off my bucket list last year: visiting Graceland, Elvis Presley’s home. I was 15 when he died, and as I wandered through the grounds, I wondered how long it would be before no one remembered or cared about him. This pondering led me to some...
by Mary Byers | Sep 11, 2024 | Blog, Relevant Thoughts, Strategies for Success
Boys Scouts of America is changing its name to Scouting America on February 8, 2025—the organization’s 115th anniversary. The rebranding won’t change the organization’s mission of preparing “young people over their lives to make ethical and moral choices by instilling...
by Mary Byers | Jun 12, 2024 | Blog, Strategies for Success
There is an art and science to pricing. But I’d be willing to bet that most associations don’t have a set strategy—and I’m certain that one association I’ve been a member of for more than 30 years didn’t have one. How do I know? Because my dues surged from $525 in...
by Mary Byers | Mar 13, 2024 | Blog
There are two reasons I believe you should be thinking deeply about artificial intelligence: 1. “From the creation of the first mobile phone, it took 16 years before 100 million people were using them. The journey for Instagram to 100 million users was a time span of...
