by Mary Byers | May 12, 2025 | Blog, Conversation Starters, Strategies for Success
Is it fair to say we’re living in uncertain times? I definitely think it is. And when times are uncertain, I believe the best advice is: “Follow Your North Star.” The North Star (also known as Polaris if you’re a trivia junkie), is a star located in the Northern...
by Mary Byers | Feb 14, 2025 | Blog, Conversation Starters, Strategies for Success
Competitive advantage is a condition or circumstance that puts a company (or association) in a favorable or superior business position. In her book Creating Competitive Advantage, Jaynie Smith writes, “It answers the customer’s key question: Why should I do business...
by Mary Byers | Jan 17, 2025 | Blog, Conversation Starters, Relevant Thoughts, Strategies for Success
I crossed something off my bucket list last year: visiting Graceland, Elvis Presley’s home. I was 15 when he died, and as I wandered through the grounds, I wondered how long it would be before no one remembered or cared about him. This pondering led me to some...
by Mary Byers | Sep 11, 2024 | Blog, Relevant Thoughts, Strategies for Success
Boys Scouts of America is changing its name to Scouting America on February 8, 2025—the organization’s 115th anniversary. The rebranding won’t change the organization’s mission of preparing “young people over their lives to make ethical and moral choices by instilling...
by Mary Byers | Jun 12, 2024 | Blog, Strategies for Success
There is an art and science to pricing. But I’d be willing to bet that most associations don’t have a set strategy—and I’m certain that one association I’ve been a member of for more than 30 years didn’t have one. How do I know? Because my dues surged from $525 in...
