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Will Association Meetings Disappear?

Will Association Meetings Disappear?

by Mary Byers | Sep 23, 2025 | Blog, Conversation Starters, Radical Change, Relevant Thoughts, Strategies for Success

I was shocked to learn that this year’s American Dental Association SmileCon will be the last annual meeting in its current format. Rising costs and meeting attendance that never rebounded to pre-COVID levels were cited as reasons.  Privately, many clients have told...
Your North Star — How to Lead with Purpose Even in Uncertain Times

Your North Star — How to Lead with Purpose Even in Uncertain Times

by Mary Byers | May 12, 2025 | Blog, Conversation Starters, Strategies for Success

Is it fair to say we’re living in uncertain times? I definitely think it is. And when times are uncertain, I believe the best advice is: “Follow Your North Star.” The North Star (also known as Polaris if you’re a trivia junkie), is a star located in the Northern...
What’s a Competitive Advantage and Why Do You Need One?

What’s a Competitive Advantage and Why Do You Need One?

by Mary Byers | Feb 14, 2025 | Blog, Conversation Starters, Strategies for Success

Competitive advantage is a condition or circumstance that puts a company (or association) in a favorable or superior business position. In her book Creating Competitive Advantage, Jaynie Smith writes, “It answers the customer’s key question: Why should I do business...
Remaining Relevant: What We Can Learn from Elvis Presley

Remaining Relevant: What We Can Learn from Elvis Presley

by Mary Byers | Jan 17, 2025 | Blog, Conversation Starters, Relevant Thoughts, Strategies for Success

I crossed something off my bucket list last year: visiting Graceland, Elvis Presley’s home. I was 15 when he died, and as I wandered through the grounds, I wondered how long it would be before no one remembered or cared about him. This pondering led me to some...
Boy Scout Rebrand: The Power of a Revamp

Boy Scout Rebrand: The Power of a Revamp

by Mary Byers | Sep 11, 2024 | Blog, Relevant Thoughts, Strategies for Success

Boys Scouts of America is changing its name to Scouting America on February 8, 2025—the organization’s 115th anniversary. The rebranding won’t change the organization’s mission of preparing “young people over their lives to make ethical and moral choices by instilling...
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Recent Posts

  • Will Association Meetings Disappear?
  • Your North Star — How to Lead with Purpose Even in Uncertain Times
  • What’s a Competitive Advantage and Why Do You Need One?
  • Remaining Relevant: What We Can Learn from Elvis Presley
  • Boy Scout Rebrand: The Power of a Revamp

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From the Blog

  • Will Association Meetings Disappear?
  • Your North Star — How to Lead with Purpose Even in Uncertain Times
  • What’s a Competitive Advantage and Why Do You Need One?
  • Remaining Relevant: What We Can Learn from Elvis Presley
  • Boy Scout Rebrand: The Power of a Revamp

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