by Mary Byers | Oct 13, 2021 | Podcasts
Melynn Sight and her company nSight Marketing help associations win the battle for member attention, readership and engagement. It all begins with a compelling value proposition that conveys why the association matters.
by Mary Byers | Sep 29, 2021 | Blog
Your members operate in markets and these environments are dynamic. Your association should be actively monitoring what’s going on and be able to articulate what’s happening—and identify the implications for your organization. For example, according to HealthSprocket,...
by Mary Byers | Sep 28, 2021 | Podcasts
Mark Engle, DM FASAE CAE has participated in more than 400 board meetings and currently serves on five Boards of Directors. He shares his in-depth knowledge of board membership and governance and why board recruitment should not be left to chance.
by Mary Byers | Sep 15, 2021 | Podcasts
Hilary Marsh, a content and digital strategist, helps associations get better results from their content by improving their practices. Content is more than just your magazine, newsletter or blog and having a solid strategy in place is crucial to success.
by Mary Byers | Aug 26, 2021 | Blog
You may have read about “The Great Resignation”— droves of employees quitting their jobs for new opportunities, to start their own businesses, or to avoid a long commute and/or a return to the office. Associations are not immune to this trend. According to workforce...
