by Mary Byers | Oct 17, 2017 | Blog, Conversation Starters, Strategies for Success, Uncategorized
If you’re going to spend money on research (and for the record, I think you should) make sure the results provide specific, actionable data to inform your planning and help you gain leverage. Here’s how: Start from scratch. Too often I see associations use previous...
by Mary Byers | Oct 10, 2017 | Blog, Conversation Starters, Strategies for Success
Membership is a cherished association model. But often, the market for your association’s products and services extends far beyond member boundaries, leaving an untapped market. Thus, the members vs. customers conversation. Matt Braun, Vice President, Client Services,...
by Mary Byers | Oct 3, 2017 | Blog, Conversation Starters, Strategies for Success
Has your association stagnated? If so, it may be time for a “planned leap.” One of the truisms I’ve run across in my time as a consultant is this: what we focus on expands. Consequently, where we put our time, effort and money as association leaders matters. Some of...
by Mary Byers | Sep 27, 2017 | Blog, Strategies for Success, Videos
Tiered pricing is a mainstay in the for-profit world — and it’s a topic you should be talking about for your association now. The Colorado Veterinary Medical Association launched tiered pricing in 2016. The result? A membership increase of 11.5%! (Yes, you read...
by Mary Byers | Aug 31, 2017 | Blog, Uncategorized
According to Forbes contributor Mike Maddock, “In order to make a product or service everything it can be, it needs to be repeatedly soft launched with both internal stakeholders and external customers. This means literally sending the idea—be it a product or a...
by Mary Byers | Aug 29, 2017 | Blog, Conversation Starters, Strategies for Success
I’m intrigued by the associations who are doing big things. It may be something internally to secure the health of the organization itself, something on behalf of members, or something for the greater good of the world. If you’re interested in making a leap on behalf...
