by Mary Byers | Aug 24, 2017 | Blog, Conversation Starters, Strategies for Success
Meetings. Deadlines. The day-to-day work of running your organization. All of these get in the way of doing new work on behalf of your association. But new work is often necessary to create leverage and momentum—especially when you’re stuck in a business-as-usual...
by Mary Byers | Jun 28, 2017 | Blog, Strategies for Success, Videos
How are you using “free” as a strategy to increase your market penetration and convert non-members to members? Join me for this month’s interview with Chris Urena and find out how the education team at the American Speech-Language-Hearing Association...
by Mary Byers | Apr 26, 2017 | Blog, Strategies for Success, Videos
Join me for my interview with Ed Wojcicki, Executive Director, Illinois Association of Chiefs of Police. Ed and I talked about the counter-intuitive strategy of running toward difficult conversations rather than away from them, a concept his association has embraced...
by Mary Byers | Mar 15, 2017 | Blog, Conversation Starters
Are you ready? Ask yourself the tough questions. What if your primary revenue stream was cut in half? What if you lost your largest customer? What if you were handed a pink slip tomorrow? It helps to have a little productive paranoia and game plan the next series of...
by Mary Byers | Mar 12, 2017 | Blog, Strategies for Success
Join me for a conversation with Caroline Dowd-Higgins, Executive Director, Career and Professional Development for the Indiana University Alumni Association to learn how the organization is serving alumni at all stages — from new graduates to retirees. You’ll...
by Mary Byers | Oct 26, 2016 | Blog, Strategies for Success
Moira Edwards, CAE, president, Ellipsis Partners, does a great job explaining the three ways technology supports association work. She also covers how to create an environment that promotes innovation through technology; why technology isn’t just for the IT...
