217-414-2989 mbyers@marybyers.com

Video: Magnetism as Strategy

Many associations suffer from inconsistency in their recruitment and retention efforts. That’s why mapping what’s going to happen, when it’s going to happen, and who’s going to do it is so important. It’s also where technology can help. Identifying touch points...

Video: The Secondary Benefit of Strategic Planning

What’s more important: the consensus that emerges as a result of strategic planning or the connections participants make with one another? Planning participants tell me it’s both. Something special happens when you bring people together to chart a course for...

Video: Want to increase membership by 200%?

62% of associations are experiencing flat or declining membership according to Sarah Sladek, CEO of XYZ University and author of Knowing Y: Engage the Next Generation Now. That’s a scary statistic! Are you going to let this happen to your organization or are you...