by Mary Byers | Mar 30, 2016 | Blog, Strategies for Success, Videos
Where is society moving that you and your members need to move? It’s a powerful question and one that your leaders should be asking regularly. Though members may not like what they hear, part of your value to them is inviting (and sometimes forcing) them to be...
by Mary Byers | Feb 24, 2016 | Blog, Strategies for Success, Videos
How do you engage younger members—even though your governance favors (and rewards) longevity in volunteer leadership? That’s the dilemma Adrienne White-Faines faced as Executive Director and CEO of the American Osteopathic Association. Though the association is over...
by Mary Byers | Feb 18, 2016 | Blog, Strategies for Success
Former leaders are some of your most informed—and passionate—members. They often have an extraordinary commitment level to the association and a deep understanding of the issues facing the organization. Because of this, they offer a high level of promise when it comes...
by Mary Byers | Feb 10, 2016 | Blog, Strategies for Success
When I learn that a group of past presidents is working against an association change initiative, one of the first questions I ask is, “How did they learn about the change?” Often, the resistance isn’t to the change—but to the fact that they haven’t been kept in the...
by Mary Byers | Feb 3, 2016 | Blog, Conversation Starters, Radical Change
I attended two meetings this year in which I witnessed past-presidents—some of whom are retired and no longer even in the field—put the kibosh on forward progress for the associations they once proudly served. Thus, the problem of past presidents.They have power. They...
by Mary Byers | Jan 27, 2016 | Blog, Strategies for Success, Videos
Your association needs a video strategy. Why? YouTube is now the second largest search engine and has over a billion users — almost one-third of all people on the Internet. Every day people watch hundreds of millions of hours on YouTube. The platform reaches...
