by Mary Byers | Apr 22, 2015 | Blog, Strategies for Success, Videos
Have you ever wondered why members join … and stay … in your association? Been curious about value drivers? Wanted to better understand various membership segments? Hoped to understand why members leave? If so, it may be time to invest in research. Over the years,...
by Mary Byers | Mar 25, 2015 | Blog, Strategies for Success, Videos
What does Silicon Valley know about membership? Plenty, according to Robbie Kellman Baxter, author of The Membership Economy, out this month. Corporate America has realized the value of selling “membership” and in many cases, is doing it better than associations. I...
by Mary Byers | Feb 25, 2015 | Blog, Strategies for Success, Videos
Learn how the American Association of Orthodontists is embracing the AND strategy. I talked with Chris Vranas, executive director, to learn how his organization is meeting the needs of younger and more seasoned members. Chris offers advice on what your organization...
by Mary Byers | Dec 29, 2014 | Blog, Strategies for Success
Moving to auto renewal can be as easy as clicking an option in your association management software and setting up the messages designed to lead members through the renewal process or as complicated as trying to sell the concept to volunteer leaders reluctant to...
by Mary Byers | Dec 18, 2014 | Blog, Strategies for Success
What do health clubs, iTunes, Dropbox, Xbox and Netflix have in common? All require members to participate in monthly billing or auto renewal programs. And all are benefiting as a result. Author and association consultant Seth Kahan recently hosted a summit on...
by Mary Byers | Dec 3, 2014 | Blog, Strategies for Success, Videos
I’m especially excited about this month’s interview since I’m a 25-year member of this organization. (Yes, I joined in kindergarten.) Stacy Tetschner, CAE, FASAE, is the CEO of the National Speakers Association and reveals the approach his organization is taking in...
