by Mary Byers | Apr 17, 2014 | Blog, Strategies for Success, Videos
Bryan Kelly, host of Association Mavens and Aptify’s Director of Marketing, interviewed me recently about Road to Relevance: 5 Strategies for Competitive Associations. I never miss an episode of this thoughtful show and highly recommend you subscribe as well....
by Mary Byers | Apr 8, 2014 | Blog, Strategies for Success
The Kansas Medical Society (KMS) recently appointed a “Future Directions Task Force” — and did something I don’t see many associations doing: they grounded the process with guiding principles. Founded on February 10, 1859, KMS hasn’t had...
by Mary Byers | Apr 3, 2014 | Blog, Conversation Starters
Radical change starts with questions. Questions lead to conversations. And conversations unearth possibilities for your organization. Here are a few conversation starters to consider with your staff and volunteer leadership: What is the condition of your technology...
by Mary Byers | Apr 1, 2014 | Blog, Radical Change, Strategies for Success
Email marketing has long been the mainstay of an association’s marketing plan, but is it still effective? The popularity of smart phones and tablets has made email readily accessible, but has also created some challenges. To be most effective you’ll need...
by Mary Byers | Mar 28, 2014 | Blog, Conversation Starters, Strategies for Success
Meeting attendance has been on the decline for many associations. If yours is following the trend, it might be time to transform or refresh your meeting. According to Velvet Chainsaw Consulting, CoreNet, an association for corporate real estate professionals,...
by Mary Byers | Mar 26, 2014 | Blog, Strategies for Success, Videos
Join me for a conversation with Elaine La Chappelle, Assistant Director, Leadership Development for the Ontario Real Estate Association about how they are using video to capture takeaways from the speakers presenting at the association’s meetings. It’s an...
