217-414-2989 mbyers@marybyers.com
More Turbulence Ahead

More Turbulence Ahead

I’ve been watching social media posts about the state of the travel/hospitality industry. Here are some recent posts from this week (without attribution to protect privacy): Last summer, we checked into a major brand hotel we have used many times with no issues. Went...
What We Can Learn from Coca-Cola

What We Can Learn from Coca-Cola

James Quincey, CEO of Coca-Cola, has killed off nearly half of his company’s 400 brands, including Tab, Odwalla smoothies and Zico coconut water. Why? These 200 brands represented only 2% of sales. As interest in full-sugar soft drinks wanes, Quincey faces the...
Is It Time to Retire Generational Labels?

Is It Time to Retire Generational Labels?

In an opinion letter in The Washington Post Philip Cohen, a sociology professor at the University of Maryland, College Park, shared that 150 demographers recently wrote to the Pew Research Center asking them to stop promoting the use of generation labels. Cohen wrote,...
Houses of Worship Are in a Race for Relevance Too

Houses of Worship Are in a Race for Relevance Too

A recent Gallup poll found that fewer than half of American adults belonged to a house of worship, compared with 70% in 1999. If you run a house of worship, this is obviously concerning. The “Nones” (those who describe their religious identification as “nothing” or...
Are You Tracking Market Changes?

Are You Tracking Market Changes?

Your members operate in markets and these environments are dynamic. Your association should be actively monitoring what’s going on and be able to articulate what’s happening—and identify the implications for your organization. For example, according to HealthSprocket,...