by Mary Byers | Mar 12, 2021 | Blog, Conversation Starters, Strategies for Success
In 2012, Michigan farmers experienced a gut-punch: the worst year on record since 1925 due to a deep freeze. Apple growers picked only 10-15 percent of their normal crop. Tart cherry production dropped by a whopping 92 percent. Peaches, pears and plums had essentially...
by Mary Byers | Mar 3, 2021 | Blog, Conversation Starters, Strategies for Success
An association innovation process map makes it easier to understand what happens when and how it will happen. It assists staff in understanding their respective creation roles. And, importantly, it makes it easier to emphasize the importance of innovation during new...
by Mary Byers | Feb 25, 2021 | Blog, Strategies for Success
Associations have been innovating on the fly for a year now. How have our habits changed as a result? What creativity muscles have we strengthened? More importantly, how can we take what we’ve learned and make it a part of our culture going forward? I’m joining with...
by Mary Byers | Jan 27, 2021 | Blog, Relevant Thoughts, Strategies for Success
I’d like to add the word “hybrid” to the list of most overused pandemic-era words. (It’s right up there with “unprecedented” in my book.) Despite the overuse, it IS the word of the moment for associations—and I’d like to dig a little deeper into the concept. A hybrid...
by Mary Byers | Dec 16, 2020 | Blog, Relevant Thoughts, Strategies for Success
Member retention should be one of the key areas you and your association are focused on right now. Whether your members renew at the end of the year (i.e. now) or on an anniversary date, you must have a solid strategy—and it should be more deliberate and intentional...
by Mary Byers | Dec 3, 2020 | Blog, Conversation Starters, Strategies for Success
When a group of association consultants met via Zoom recently, they realized that what they are observing might be helpful to the association boards and staff charged with creating a way forward during an unexpected, turbulent time. Here’s their advice for 2021 and...
