by Mary Byers | May 27, 2020 | Blog, Conversation Starters, Strategies for Success
It’s day 64 of sheltering in place for me. During this time, I’ve talked to many association professionals, presented several webinars to help develop solid go-forward strategies, and collected a variety of resources (which is available here). As a result of this...
by Mary Byers | Apr 23, 2020 | Blog, Relevant Thoughts
My first association job was working for an international organization of funeral homes. My job included producing materials that members could buy for the families they served. “After the Loss” was a booklet I wrote about grief. I found a copy recently when I was...
by Mary Byers | Feb 26, 2020 | Blog, Relevant Thoughts, Strategies for Success
You’ve probably heard me say, “Collaboration is the new currency.” It’s how associations go further, faster. It’s how they extend their reach and influence. And it’s how they can gain momentum for initiatives that would take longer as a solo effort....
by Mary Byers | Feb 20, 2020 | Blog, Conversation Starters, Strategies for Success
by Dave Bergeson Ph.D., CAE One of the time-honored traditions in working with association Boards is that at some time, someone will say something like this: “Now, remember, today at this meeting I expect everyone will wear their [Association Acronym] hats.” More...
by Mary Byers | Jan 29, 2020 | Blog, Strategies for Success
Who challenges your thinking? Recently, I participated in a rustic cabin retreat with two other speakers. We were there to plan, support and challenge each other. Though the work we do is different, we each had critical business strategy issues to address and...
by Mary Byers | Jan 22, 2020 | Blog, Conversation Starters, Strategies for Success
by Esteban González and Hilary Marsh Correctly done, the process of creating personas is a transformative way for organizations to shift their perspective on their relationship with their top-priority audiences. Internal stakeholders can identify the audience groups...
