by Mary Byers | Feb 26, 2020 | Blog, Relevant Thoughts, Strategies for Success
You’ve probably heard me say, “Collaboration is the new currency.” It’s how associations go further, faster. It’s how they extend their reach and influence. And it’s how they can gain momentum for initiatives that would take longer as a solo effort....
by Mary Byers | Feb 20, 2020 | Blog, Conversation Starters, Strategies for Success
by Dave Bergeson Ph.D., CAE One of the time-honored traditions in working with association Boards is that at some time, someone will say something like this: “Now, remember, today at this meeting I expect everyone will wear their [Association Acronym] hats.” More...
by Mary Byers | Jan 29, 2020 | Blog, Strategies for Success
Who challenges your thinking? Recently, I participated in a rustic cabin retreat with two other speakers. We were there to plan, support and challenge each other. Though the work we do is different, we each had critical business strategy issues to address and...
by Mary Byers | Jan 22, 2020 | Blog, Conversation Starters, Strategies for Success
by Esteban González and Hilary Marsh Correctly done, the process of creating personas is a transformative way for organizations to shift their perspective on their relationship with their top-priority audiences. Internal stakeholders can identify the audience groups...
by Mary Byers | Dec 18, 2019 | Blog, Conversation Starters, Radical Change, Strategies for Success
By David Fry, President, Effective Advancement Strategies If I use a certain word in referencing a friend’s membership organization, I know to expect a negative reaction. However, that word holds the key to survival for most all membership associations these days....
by Mary Byers | Nov 26, 2019 | Blog, Conversation Starters, Strategies for Success
By Amanda Kaiser Are the associations with the golden handcuff structure luckier than at-will associations? Some professionals have to become members to maintain their certification or license. Some professionals have to join to get the conference discount. Some...
