by Mary Byers | Jan 29, 2020 | Blog, Strategies for Success
Who challenges your thinking? Recently, I participated in a rustic cabin retreat with two other speakers. We were there to plan, support and challenge each other. Though the work we do is different, we each had critical business strategy issues to address and...
by Mary Byers | Jan 22, 2020 | Blog, Conversation Starters, Strategies for Success
by Esteban González and Hilary Marsh Correctly done, the process of creating personas is a transformative way for organizations to shift their perspective on their relationship with their top-priority audiences. Internal stakeholders can identify the audience groups...
by Mary Byers | Dec 18, 2019 | Blog, Conversation Starters, Radical Change, Strategies for Success
By David Fry, President, Effective Advancement Strategies If I use a certain word in referencing a friend’s membership organization, I know to expect a negative reaction. However, that word holds the key to survival for most all membership associations these days....
by Mary Byers | Nov 26, 2019 | Blog, Conversation Starters, Strategies for Success
By Amanda Kaiser Are the associations with the golden handcuff structure luckier than at-will associations? Some professionals have to become members to maintain their certification or license. Some professionals have to join to get the conference discount. Some...
by Mary Byers | Oct 30, 2019 | Blog, Strategies for Success
When I hear that a board is disengaged or ineffective, I ask how members are recruited. Not surprisingly, the easier it is to get on the board (i.e. the less deliberate recruitment), the higher the possibility for disengagement. A rigorous recruitment process often...
by Mary Byers | Aug 28, 2019 | Blog, Strategies for Success
A recent headline in the State Journal-Register read, “As Florida citrus fades, farmers find diversity.” Citrus acres are down by nearly half since 1998, and citrus farmers are turning to agritourism (festivals, mazes, farm education and retail stores) and new crops...
