by Mary Byers | Feb 25, 2021 | Blog, Strategies for Success
Associations have been innovating on the fly for a year now. How have our habits changed as a result? What creativity muscles have we strengthened? More importantly, how can we take what we’ve learned and make it a part of our culture going forward? I’m joining with...
by Mary Byers | Feb 10, 2021 | Podcasts, Strategies for Success
Associations are starting to have real conversations about the value they provide as they dig into their pricing models to find they’re actually losing money on things for which they thought they were making money. Being intentional about pricing is key.
by Mary Byers | Jan 27, 2021 | Podcasts, Strategies for Success
Altman and McFarlane’s company, Tasio, uses cutting edge AI technology to predict who will and will not renew membership to help associations create low-cost engagement strategies for recruitment and retention.
by Mary Byers | Jan 27, 2021 | Blog, Relevant Thoughts, Strategies for Success
I’d like to add the word “hybrid” to the list of most overused pandemic-era words. (It’s right up there with “unprecedented” in my book.) Despite the overuse, it IS the word of the moment for associations—and I’d like to dig a little deeper into the concept. A hybrid...
by Mary Byers | Dec 16, 2020 | Podcasts, Strategies for Success
Paul Bellantone of the Promotional Products Association International took a two-month “extended vacation” from his role as President and CEO. He shares how he made it happen and what he learned about himself and his organization in the process....
by Mary Byers | Dec 16, 2020 | Blog, Relevant Thoughts, Strategies for Success
Member retention should be one of the key areas you and your association are focused on right now. Whether your members renew at the end of the year (i.e. now) or on an anniversary date, you must have a solid strategy—and it should be more deliberate and intentional...
