by Mary Byers | Mar 12, 2021 | Blog, Conversation Starters, Strategies for Success
In 2012, Michigan farmers experienced a gut-punch: the worst year on record since 1925 due to a deep freeze. Apple growers picked only 10-15 percent of their normal crop. Tart cherry production dropped by a whopping 92 percent. Peaches, pears and plums had essentially...
by Mary Byers | Mar 3, 2021 | Blog, Conversation Starters, Strategies for Success
An association innovation process map makes it easier to understand what happens when and how it will happen. It assists staff in understanding their respective creation roles. And, importantly, it makes it easier to emphasize the importance of innovation during new...
by Mary Byers | Feb 25, 2021 | Blog, Strategies for Success
Associations have been innovating on the fly for a year now. How have our habits changed as a result? What creativity muscles have we strengthened? More importantly, how can we take what we’ve learned and make it a part of our culture going forward? I’m joining with...
by Mary Byers | Feb 10, 2021 | Podcasts, Strategies for Success
Associations are starting to have real conversations about the value they provide as they dig into their pricing models to find they’re actually losing money on things for which they thought they were making money. Being intentional about pricing is key.
by Mary Byers | Jan 27, 2021 | Podcasts, Strategies for Success
Altman and McFarlane’s company, Tasio, uses cutting edge AI technology to predict who will and will not renew membership to help associations create low-cost engagement strategies for recruitment and retention.
by Mary Byers | Jan 27, 2021 | Blog, Relevant Thoughts, Strategies for Success
I’d like to add the word “hybrid” to the list of most overused pandemic-era words. (It’s right up there with “unprecedented” in my book.) Despite the overuse, it IS the word of the moment for associations—and I’d like to dig a little deeper into the concept. A hybrid...
