by Mary Byers | Apr 29, 2014 | Blog, Strategies for Success
Not long ago, my co-author, Harrison Coerver, and I took our own advice. Since we believe embracing technology is essential for the future, we created an alliance with CommPartners to produce a live, online book launch in the form of a webinar and online learning...
by Mary Byers | Apr 22, 2014 | Podcasts, Strategies for Success
My guest, Shelly Alcorn, Principal, Alcorn Management Consulting, encourages associations to join the workforce conversation and sees it as an opportunity to create relevance for both members and future members. Click here to listen. [Listening Time: 8 minutes]...
by Mary Byers | Apr 17, 2014 | Blog, Strategies for Success, Videos
Bryan Kelly, host of Association Mavens and Aptify’s Director of Marketing, interviewed me recently about Road to Relevance: 5 Strategies for Competitive Associations. I never miss an episode of this thoughtful show and highly recommend you subscribe as well....
by Mary Byers | Apr 10, 2014 | Podcasts, Strategies for Success
Join me and Larry Lynch, President, as we discuss the for-profit United States Personal Chef Association. Larry offers food for thought about the limitations of a traditional non-profit structure. [Listening Time: 4 minutes]
by Mary Byers | Apr 8, 2014 | Blog, Strategies for Success
The Kansas Medical Society (KMS) recently appointed a “Future Directions Task Force” — and did something I don’t see many associations doing: they grounded the process with guiding principles. Founded on February 10, 1859, KMS hasn’t had...
by Mary Byers | Apr 1, 2014 | Blog, Radical Change, Strategies for Success
Email marketing has long been the mainstay of an association’s marketing plan, but is it still effective? The popularity of smart phones and tablets has made email readily accessible, but has also created some challenges. To be most effective you’ll need...
