by Mary Byers | Apr 8, 2014 | Blog, Strategies for Success
The Kansas Medical Society (KMS) recently appointed a “Future Directions Task Force” — and did something I don’t see many associations doing: they grounded the process with guiding principles. Founded on February 10, 1859, KMS hasn’t had...
by Mary Byers | Apr 1, 2014 | Blog, Radical Change, Strategies for Success
Email marketing has long been the mainstay of an association’s marketing plan, but is it still effective? The popularity of smart phones and tablets has made email readily accessible, but has also created some challenges. To be most effective you’ll need...
by Mary Byers | Mar 28, 2014 | Blog, Conversation Starters, Strategies for Success
Meeting attendance has been on the decline for many associations. If yours is following the trend, it might be time to transform or refresh your meeting. According to Velvet Chainsaw Consulting, CoreNet, an association for corporate real estate professionals,...
by Mary Byers | Mar 26, 2014 | Blog, Strategies for Success, Videos
Join me for a conversation with Elaine La Chappelle, Assistant Director, Leadership Development for the Ontario Real Estate Association about how they are using video to capture takeaways from the speakers presenting at the association’s meetings. It’s an...
by Mary Byers | Mar 14, 2014 | Podcasts, Strategies for Success
Listen in as Mary Byers and Doug Wareham, Senior Vice President, Government Relations, of the Kansas Bankers Association talk about engaging young professionals and what’s making the Young Bank Officers of Kansas (YBAC) a vibrant, growing community within the...
by Mary Byers | Mar 12, 2014 | Blog, Strategies for Success
As long-standing associations struggle to create relevance for new and younger members, many are finding success with young professionals groups. One such story is the Children’s Hospital of Illinois (CHOI) whose young professionals group is raising money and...
