by Mary Byers | Nov 9, 2022 | Blog
Here’s a cold, hard truth: companies no longer need associations to reach members. Now they can create and share their own content via blogs and e-newsletters, cultivate an audience via social media and other channels, and present educational information outside of...
by Mary Byers | Sep 14, 2022 | Blog
Have you heard of MOLO? It’s a concept I learned about from Tony Jeary through his book Leverage: A Leader’s Answer to Extraordinary Results. MOLO stands for “More of/Less of” and is a thought process that helps us quickly identify what is helping us move toward our...
by Mary Byers | Jul 13, 2022 | Blog
Fewer meeting attendees. Membership non-renews. Higher virtual attendance. A more global reach. Which of these trends are “for now” and which are “forever”? In January of this year, the Consumer Technology Association held its first in-person CES (previously known as...
by Mary Byers | May 10, 2022 | Blog
I’ve been watching social media posts about the state of the travel/hospitality industry. Here are some recent posts from this week (without attribution to protect privacy): Last summer, we checked into a major brand hotel we have used many times with no issues. Went...
by Mary Byers | Mar 9, 2022 | Blog
We have just been through (and depending on where you live, are still going through) a worldwide event that slowed society for two years and disrupted communities, education, work and health care. Many people lost their lives—or a loved one. Do we really think we can...
