by Mary Byers | Jun 24, 2020 | Blog, Conversation Starters, Relevant Thoughts, Strategies for Success
What’s your North Star? It’s a question I’ve asked clients repeatedly over the last several months—and one I plan to continue asking. Polaris—the North Star—represents direction and purpose and finding one’s way. And finding a way is the work that so many association...
by Mary Byers | Jun 19, 2018 | Blog, Conversation Starters, Strategies for Success, Uncategorized
The concepts in Race for Relevance emerged from our work with associations across a wide spectrum of industries and professions: dentistry, medicine, manufacturing, engineering, automotive, law, construction, accounting, real estate and banking, to name a few....
by Mary Byers | Jun 28, 2017 | Blog, Strategies for Success, Videos
How are you using “free” as a strategy to increase your market penetration and convert non-members to members? Join me for this month’s interview with Chris Urena and find out how the education team at the American Speech-Language-Hearing Association...
by Mary Byers | Jul 27, 2016 | Blog, Videos
What’s more important: the consensus that emerges as a result of strategic planning or the connections participants make with one another? Planning participants tell me it’s both. Something special happens when you bring people together to chart a course for...
by Mary Byers | Jun 24, 2015 | Blog, Strategies for Success, Videos
Innovation and association management? At one time, these seemed mutually exclusive. However, today’s highly competitive, rapidly changing environment has made innovation in association management a necessity. Learn how the Wisconsin Society of Association Executives...