by Mary Byers | Oct 17, 2017 | Blog, Conversation Starters, Strategies for Success, Uncategorized
If you’re going to spend money on research (and for the record, I think you should) make sure the results provide specific, actionable data to inform your planning and help you gain leverage. Here’s how: Start from scratch. Too often I see associations use previous...
by Mary Byers | Jun 28, 2017 | Blog, Strategies for Success, Videos
How are you using “free” as a strategy to increase your market penetration and convert non-members to members? Join me for this month’s interview with Chris Urena and find out how the education team at the American Speech-Language-Hearing Association...
by Mary Byers | Apr 26, 2017 | Blog, Strategies for Success, Videos
Join me for my interview with Ed Wojcicki, Executive Director, Illinois Association of Chiefs of Police. Ed and I talked about the counter-intuitive strategy of running toward difficult conversations rather than away from them, a concept his association has embraced...
by Mary Byers | May 5, 2016 | Blog, Strategies for Success
The great thing about strategic planning is that there is no one right way to do it.The complicated thing about strategic planning is that we often make it more difficult than it needs to be.The benefit of strategic planning is that once it’s done, you’ll...
by Mary Byers | Apr 13, 2016 | Blog, Quotables
“Good strategy requires leaders who are willing and able to say no to a wide variety of actions and interests. Strategy is at least as much about what an organization does not do as it is about what it does.” — Good Strategy/Bad Strategy, Richard P....
