Video: Collaboration as Strategy

I spoke with Leslie Wiernik, CSRP, executive director of the National Association of Subrogation Professionals about how NASP collaborates. From basic booth swaps and comp conference registrations, to more complex cross-marketing opportunities like joint memberships, co-sponsored educational initiatives (webinars), writing for each other’s publications, sponsorships, and speaking opportunities, the organization is partnering with a host of other associations in the insurance industry. Check out the video for more specifics (including information about a “test drive” membership) — and perhaps some ideas for your group.