by Mary Byers | Apr 9, 2019 | Podcasts
The Colorado Veterinary Medical Association launched tiered pricing in 2016. The result? A membership increase of 11.5%! (Yes, you read that right.) CVMA lets members “choose their adventure” via three membership tiers. In this episode, I interviewed Ralph Johnson,...
by Mary Byers | Apr 9, 2019 | Podcasts, Strategies for Success
How do you engage younger members—even though your governance favors (and rewards) longevity in volunteer leadership? That’s the dilemma Adrienne White-Faines faced as Executive Director and CEO of the American Osteopathic Association. Though the association is over...
by Mary Byers | Apr 9, 2019 | Podcasts, Strategies for Success
The Ohio State Bar Association went from 17 dues categories to 3. Learn why they made such a big change and the role market research and member involvement played in shaping the new model.
by Mary Byers | Mar 28, 2019 | Blog, Conversation Starters, Strategies for Success
A barrage of baby boomer retirements is causing a succession crisis. This represents a possible opportunity for associations as their members wrestle with worry about what will happen to their companies after they retire. Children often don’t want to work in the...
by Mary Byers | Jan 30, 2019 | Blog, Strategies for Success, Uncategorized
By Stephanie Mercado, CAE, Executive Director/CEO, National Association of Health Care Quality For as long as I’ve been working in association management (18 years) I’ve experienced the pressures of keeping the membership value proposition strong. But today, I feel...
