by Mary Byers | Oct 3, 2017 | Blog, Conversation Starters, Strategies for Success
Has your association stagnated? If so, it may be time for a “planned leap.” One of the truisms I’ve run across in my time as a consultant is this: what we focus on expands. Consequently, where we put our time, effort and money as association leaders matters. Some of...
by Mary Byers | Sep 27, 2017 | Blog, Strategies for Success, Videos
Tiered pricing is a mainstay in the for-profit world — and it’s a topic you should be talking about for your association now. The Colorado Veterinary Medical Association launched tiered pricing in 2016. The result? A membership increase of 11.5%! (Yes, you read...
by Mary Byers | Aug 31, 2017 | Blog, Uncategorized
According to Forbes contributor Mike Maddock, “In order to make a product or service everything it can be, it needs to be repeatedly soft launched with both internal stakeholders and external customers. This means literally sending the idea—be it a product or a...
by Mary Byers | Aug 29, 2017 | Blog, Conversation Starters, Strategies for Success
I’m intrigued by the associations who are doing big things. It may be something internally to secure the health of the organization itself, something on behalf of members, or something for the greater good of the world. If you’re interested in making a leap on behalf...
by Mary Byers | Aug 24, 2017 | Blog, Conversation Starters, Strategies for Success
Meetings. Deadlines. The day-to-day work of running your organization. All of these get in the way of doing new work on behalf of your association. But new work is often necessary to create leverage and momentum—especially when you’re stuck in a business-as-usual...
