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What Associations Can Learn from Coca-Cola

What Associations Can Learn from Coca-Cola

According to an article by Jordan Valinsky, though Coke Energy had just hit shelves in January 2020, the pandemic altered the beverage giant’s business strategy. In a statement, Coke said that it’s focusing on the drinks that are selling well, including...
Deliberate Action Builds an Innovative Culture

Deliberate Action Builds an Innovative Culture

My recent original research about association innovation shows that highly innovative cultures don’t just happen: they are carefully and intentionally built. The graphic below illustrates the “Path of Resistance” to achieving a strong culture. The “easiest” component...