Blog
Introducing: Association Strategy Circles
Here is a special invitation for CEOs, COOs, and assistant executive directors to join me in Indianapolis four times in 2016 for Association Strategy Circles. We’ll go in-depth together as we work on obstacle busting, innovation, branding and staff and strategy...
Video: Reinvent Through New Programming
The San Diego County Bar Association (SDCBA), like all law groups, is facing the fact that law school applications are the lowest they’ve been since the 1970s. It doesn’t take a genius to see that fewer applications may result in smaller classes and fewer attorneys....
Video: What’s your technology strategy?
What’s your technology strategy? Learn what every association leader should be thinking about during my interview with Rick Bawcum, CEO of CloudGRUS. His advice is worth the time it takes to view the video! https://youtu.be/0yx6bjTagkE
Video: Using Technology to Up Your Productivity
How are you keeping up with the changes in technology, new apps, etc.? I do so by following Beth Ziesenis, Your Nerdy Best Friend. We talked recently about productivity and can’t-live-without apps. Take ten minutes and click here to view the conversation. I also...
Video: Innovation and Association Management
Innovation and association management? At one time, these seemed mutually exclusive. However, today’s highly competitive, rapidly changing environment has made innovation in association management a necessity. Learn how the Wisconsin Society of Association Executives...
Video: Do you have a succession plan in place?
It’s happening: thousands of Baby Boomers are retiring each day, creating a multitude of opportunities in senior leadership in associations all over the country. (Personally, I’ve said goodbye to three mentors over the past two years.) Do you have a succession plan in...
Video: Research It!
Have you ever wondered why members join … and stay … in your association? Been curious about value drivers? Wanted to better understand various membership segments? Hoped to understand why members leave? If so, it may be time to invest in research. Over the years,...
Video: What We Can Learn from Silicon Valley
What does Silicon Valley know about membership? Plenty, according to Robbie Kellman Baxter, author of The Membership Economy, out this month. Corporate America has realized the value of selling “membership” and in many cases, is doing it better than associations. I...
Video: Developing a Generational Communication Strategy
Learn how the American Association of Orthodontists is embracing the AND strategy. I talked with Chris Vranas, executive director, to learn how his organization is meeting the needs of younger and more seasoned members. Chris offers advice on what your organization...