Blog
Video: What We Can Learn from Silicon Valley
What does Silicon Valley know about membership? Plenty, according to Robbie Kellman Baxter, author of The Membership Economy, out this month. Corporate America has realized the value of selling “membership” and in many cases, is doing it better than associations. I...
Video: Developing a Generational Communication Strategy
Learn how the American Association of Orthodontists is embracing the AND strategy. I talked with Chris Vranas, executive director, to learn how his organization is meeting the needs of younger and more seasoned members. Chris offers advice on what your organization...
Auto Renewals: Planning for Success
Moving to auto renewal can be as easy as clicking an option in your association management software and setting up the messages designed to lead members through the renewal process or as complicated as trying to sell the concept to volunteer leaders reluctant to...
Using Auto Renewals to Enhance Retention
What do health clubs, iTunes, Dropbox, Xbox and Netflix have in common? All require members to participate in monthly billing or auto renewal programs. And all are benefiting as a result. Author and association consultant Seth Kahan recently hosted a summit on...
Video: Keep Your Organization Relevant with Research and Strategy
I’m especially excited about this month’s interview since I’m a 25-year member of this organization. (Yes, I joined in kindergarten.) Stacy Tetschner, CAE, FASAE, is the CEO of the National Speakers Association and reveals the approach his organization is taking in...
Video: Meet an Association with No Board
Believe it or not, the Million Dollar Round Table (MDRT) is an association with no board. It’s an international association governed by a five-member executive committee. If you’re one of the skeptics of a smaller board, take note—and listen to what CEO Stephen Stahr...
Video: Compliance Issues Lead to Home Run for Association
Are your members saddled with compliance issues? If so, the resulting headaches represent an opportunity for you to help members work less stressfully. That’s why the Illinois Bankers Association developed an intuitive website designed to help compliance officers...
Video: Collaborate to Gain Influence
As associations work to gain footing in the “new normal” (i.e. an environment that’s more competitive than ever before), collaboration is one way to increase influence, extend your reach and gain access to additional resources. In this month’s video, David Owsiany,...
Video: Governance Change via Suspension
This month I interview Dr. Robert Meiches, CEO of the Minnesota Medical Association (MMA), about the organization’s decision to suspend its House of Delegates until 2016 so that the organization can pilot a new governance structure focused on developing additional...