Blog
Data Rules, Assumptions Drool: Keeping Your Email Marketing Relevant
Email marketing has long been the mainstay of an association's marketing plan, but is it still effective? The popularity of smart phones and tablets has made email readily accessible, but has also created some challenges. To be most effective you'll need to do a...
Refreshing Your Association Meetings
Meeting attendance has been on the decline for many associations. If yours is following the trend, it might be time to transform or refresh your meeting. According to Velvet Chainsaw Consulting, CoreNet, an association for corporate real estate professionals,...
Video: Using Video to Capture Takeaways from Speaker Presentations
Join me for a conversation with Elaine La Chappelle, Assistant Director, Leadership Development for the Ontario Real Estate Association about how they are using video to capture takeaways from the speakers presenting at the association's meetings. It's an easy way to...
Hospital Foundation Finds HOPE in Young Professionals
As long-standing associations struggle to create relevance for new and younger members, many are finding success with young professionals groups. One such story is the Children's Hospital of Illinois (CHOI) whose young professionals group is raising money and...
Video: What’s Most Challenging to Today’s Associations?
It doesn’t matter what field you’re in, associations are being challenged like never before. Doug Devitre interviewed me about what’s challenging associations most today—and more importantly, how they can respond. Here's the interview:
Conversation Starters: Committees
Radical change starts with questions. Questions lead to conversations. And conversations unearth possibilities for your organization. Here are a few conversation starters to consider with your staff and volunteer leadership: Why is there such a big difference in the...
Video: Creating Change with Questions
Mary Byers, CAE, co-author of "Race for Relevance: 5 Radical Changes for Associations," shares her views on how questions can be a catalyst for moving an organization forward. For a free list of questions to help you get a conversation started for your association...
Creative Thinking Leads to a New Revenue Stream
When funds grow tight for associations and their members, a little creative thinking can make a big difference. Take, for example, a new income-generating project in the works at the Indiana Dental Association that not only increases income for the association, but...
Significant Change in Governance Structure Leads to Meaningful Progress
Long held governance structure and traditions can be the biggest impediment to effecting change in an association. The National Association of Social Workers (NASW) was formed in 1955 when several existing social work organizations came together to form one...