Blog
Change Is Coming … Ignore At Your Own Risk!
Nearly 200 car dealerships changed hands in 2017, with the same number of ownership changes expected this year. What’s this mean? According to The Wall Street Journal, the nation’s 16,800 car dealerships are consolidating ... and getting larger. The top 50 dealer...
3 Myths About Innovation That Need To Be Debunked
Innovation. We're certainly hearing a lot about this topic in the association arena. If it's on your radar, I believe there are three myths that need to be debunked: Innovation requires creating something from nothing. Most innovation is evolutionary, not...
Homogenous No More
The American Dental Association (ADA) Health Policy Institute reports that the percentage of dentists in private practice who are owners has declined overall since 2005, but more for younger dentists than older ones. Practice ownership for dentists under 35 has...
Keep Your Eye on the Ball!
Recently I quoted Stephen Joyce, the CEO of Dine Equity, the company that owns Applebee’s and IHOP. He said, “We forgot what the customer expects from us and got a wake-up call.” Both chains have had sales declines. This month I’m quoting Kevin Ozan, Chief Financial...
Back To Basics … Or Innovating?
"We forgot what the customer expects from us and got a wake-up call,” said Stephen Joyce, CEO of Dine Equity, the company that owns Applebee’s and IHOP, both of which have had sales declines. Further, he notes, “We lost a little relevance with our customers.” You know...
Video: Easy, Practical Ways to Get Started Repurposing Your Content
Capture and repurpose! Those two words sum up the backbone of a purposeful content creation strategy. You’ve gotten your speakers to your meeting. Why not take a minute to capture a quick interview with them? The resulting recording can be used in newsletters, on your...
Post-Race Analysis: The Changes We’re Seeing in Associations Today
The concepts in Race for Relevance emerged from our work with associations across a wide spectrum of industries and professions: dentistry, medicine, manufacturing, engineering, automotive, law, construction, accounting, real estate and banking, to name a few....
The Millennial Meeting Myth
“Millennials aren’t attending our meetings.” I hear this frequently. But maybe it’s because your meeting isn’t interesting? Research shows that millennials recognize the value of live events. Jeff Hurt, of Velvet Chainsaw Consulting, offers these tips to encourage...
Video: Collaboration as Strategy
I spoke with Leslie Wiernik, CSRP, executive director of the National Association of Subrogation Professionals about how NASP collaborates. From basic booth swaps and comp conference registrations, to more complex cross-marketing opportunities like joint memberships,...