Capture and repurpose! Those two words sum up the backbone of a purposeful content creation strategy.
You’ve gotten your speakers to your meeting. Why not take a minute to capture a quick interview with them? The resulting recording can be used in newsletters, on your YouTube channel and in promotional materials for future programs. You can’t use what you don’t capture and that, more than anything, is a compelling reason to schedule time with speakers onsite.
I spoke with Elaine La Chappelle, Assistant Director, Leadership Development for the Ontario Real Estate Association about how they are using video to capture takeaways from the speakers presenting at the association’s meetings. Elaine offers easy, practical ways to get started repurposing your content. If repurposing is on your “To Do” list, it should be!