by Mary Byers | Jul 25, 2018 | Blog, Strategies for Success
“We forgot what the customer expects from us and got a wake-up call,” said Stephen Joyce, CEO of Dine Equity, the company that owns Applebee’s and IHOP, both of which have had sales declines. Further, he notes, “We lost a little relevance with our customers.”...
by Mary Byers | Jun 27, 2018 | Blog, Strategies for Success, Videos
Capture and repurpose! Those two words sum up the backbone of a purposeful content creation strategy. You’ve gotten your speakers to your meeting. Why not take a minute to capture a quick interview with them? The resulting recording can be used in newsletters, on your...
by Mary Byers | Jun 19, 2018 | Blog, Conversation Starters, Strategies for Success, Uncategorized
The concepts in Race for Relevance emerged from our work with associations across a wide spectrum of industries and professions: dentistry, medicine, manufacturing, engineering, automotive, law, construction, accounting, real estate and banking, to name a few....
by Mary Byers | Feb 14, 2018 | Blog, Conversation Starters, Strategies for Success
“Millennials aren’t attending our meetings.” I hear this frequently. But maybe it’s because your meeting isn’t interesting? Research shows that millennials recognize the value of live events. Jeff Hurt, of Velvet Chainsaw Consulting, offers these tips to encourage...
by Mary Byers | Jan 23, 2018 | Blog, Conversation Starters, Strategies for Success, Videos
I spoke with Leslie Wiernik, CSRP, executive director of the National Association of Subrogation Professionals about how NASP collaborates. From basic booth swaps and comp conference registrations, to more complex cross-marketing opportunities like joint memberships,...
by Mary Byers | Oct 31, 2017 | Blog, Conversation Starters, Strategies for Success, Uncategorized
Ralph Johnson, CEO of the Colorado Veterinary Medical Association (CVMA), laughed when I said that every association should be actively experimenting. Why the laughter? It was a knowing response to the tiered membership model he helped develop for his association—and...
