by Mary Byers | Aug 29, 2018 | Blog, Strategies for Success
The American Dental Association (ADA) Health Policy Institute reports that the percentage of dentists in private practice who are owners has declined overall since 2005, but more for younger dentists than older ones. Practice ownership for dentists under 35 has...
by Mary Byers | Aug 15, 2018 | Blog, Strategies for Success
Recently I quoted Stephen Joyce, the CEO of Dine Equity, the company that owns Applebee’s and IHOP. He said, “We forgot what the customer expects from us and got a wake-up call.” Both chains have had sales declines. This month I’m quoting Kevin Ozan, Chief Financial...
by Mary Byers | Jul 25, 2018 | Blog, Strategies for Success
“We forgot what the customer expects from us and got a wake-up call,” said Stephen Joyce, CEO of Dine Equity, the company that owns Applebee’s and IHOP, both of which have had sales declines. Further, he notes, “We lost a little relevance with our customers.”...
by Mary Byers | Jun 27, 2018 | Blog, Strategies for Success, Videos
Capture and repurpose! Those two words sum up the backbone of a purposeful content creation strategy. You’ve gotten your speakers to your meeting. Why not take a minute to capture a quick interview with them? The resulting recording can be used in newsletters, on your...
by Mary Byers | Jun 19, 2018 | Blog, Conversation Starters, Strategies for Success, Uncategorized
The concepts in Race for Relevance emerged from our work with associations across a wide spectrum of industries and professions: dentistry, medicine, manufacturing, engineering, automotive, law, construction, accounting, real estate and banking, to name a few....
by Mary Byers | Feb 14, 2018 | Blog, Conversation Starters, Strategies for Success
“Millennials aren’t attending our meetings.” I hear this frequently. But maybe it’s because your meeting isn’t interesting? Research shows that millennials recognize the value of live events. Jeff Hurt, of Velvet Chainsaw Consulting, offers these tips to encourage...
