by Mary Byers | Oct 27, 2021 | Blog
A recent Gallup poll found that fewer than half of American adults belonged to a house of worship, compared with 70% in 1999. If you run a house of worship, this is obviously concerning. The “Nones” (those who describe their religious identification as “nothing” or...
by Mary Byers | Sep 29, 2021 | Blog
Your members operate in markets and these environments are dynamic. Your association should be actively monitoring what’s going on and be able to articulate what’s happening—and identify the implications for your organization. For example, according to HealthSprocket,...
by Mary Byers | Aug 26, 2021 | Blog
You may have read about “The Great Resignation”— droves of employees quitting their jobs for new opportunities, to start their own businesses, or to avoid a long commute and/or a return to the office. Associations are not immune to this trend. According to workforce...
by Mary Byers | Jul 29, 2021 | Blog
Have you heard your board talking about “going back to the way things used to be?” If so, don’t let them! The pandemic accelerated trends that have been challenging associations for years. It also created a sense of urgency and provided a tailwind for needed change....
by Mary Byers | May 26, 2021 | Blog
According to an article by Jordan Valinsky, though Coke Energy had just hit shelves in January 2020, the pandemic altered the beverage giant’s business strategy. In a statement, Coke said that it’s focusing on the drinks that are selling well, including...
by Mary Byers | Apr 28, 2021 | Blog, Uncategorized
My recent original research about association innovation shows that highly innovative cultures don’t just happen: they are carefully and intentionally built. The graphic below illustrates the “Path of Resistance” to achieving a strong culture. The “easiest” component...
