by Mary Byers | Jun 24, 2020 | Blog, Conversation Starters, Relevant Thoughts, Strategies for Success
What’s your North Star? It’s a question I’ve asked clients repeatedly over the last several months—and one I plan to continue asking. Polaris—the North Star—represents direction and purpose and finding one’s way. And finding a way is the work that so many association...
by Mary Byers | Jun 10, 2020 | Blog, Conversation Starters, Strategies for Success
My friend, Joy Duling, Founder/CEO of The Joy of Membership, writes with clarity about the choices organizations have today as a result of COVID-19. Joy’s company helps membership-based organizations reach goals faster through membership experience design, process...
by Mary Byers | May 27, 2020 | Blog, Conversation Starters, Strategies for Success
It’s day 64 of sheltering in place for me. During this time, I’ve talked to many association professionals, presented several webinars to help develop solid go-forward strategies, and collected a variety of resources (which is available here). As a result of this...
by Mary Byers | Feb 20, 2020 | Blog, Conversation Starters, Strategies for Success
by Dave Bergeson Ph.D., CAE One of the time-honored traditions in working with association Boards is that at some time, someone will say something like this: “Now, remember, today at this meeting I expect everyone will wear their [Association Acronym] hats.” More...
by Mary Byers | Jan 22, 2020 | Blog, Conversation Starters, Strategies for Success
by Esteban González and Hilary Marsh Correctly done, the process of creating personas is a transformative way for organizations to shift their perspective on their relationship with their top-priority audiences. Internal stakeholders can identify the audience groups...
by Mary Byers | Dec 18, 2019 | Blog, Conversation Starters, Radical Change, Strategies for Success
By David Fry, President, Effective Advancement Strategies If I use a certain word in referencing a friend’s membership organization, I know to expect a negative reaction. However, that word holds the key to survival for most all membership associations these days....
