by Mary Byers | May 27, 2020 | Blog, Conversation Starters, Strategies for Success
It’s day 64 of sheltering in place for me. During this time, I’ve talked to many association professionals, presented several webinars to help develop solid go-forward strategies, and collected a variety of resources (which is available here). As a result of this...
by Mary Byers | Feb 20, 2020 | Blog, Conversation Starters, Strategies for Success
by Dave Bergeson Ph.D., CAE One of the time-honored traditions in working with association Boards is that at some time, someone will say something like this: “Now, remember, today at this meeting I expect everyone will wear their [Association Acronym] hats.” More...
by Mary Byers | Jan 22, 2020 | Blog, Conversation Starters, Strategies for Success
by Esteban González and Hilary Marsh Correctly done, the process of creating personas is a transformative way for organizations to shift their perspective on their relationship with their top-priority audiences. Internal stakeholders can identify the audience groups...
by Mary Byers | Dec 18, 2019 | Blog, Conversation Starters, Radical Change, Strategies for Success
By David Fry, President, Effective Advancement Strategies If I use a certain word in referencing a friend’s membership organization, I know to expect a negative reaction. However, that word holds the key to survival for most all membership associations these days....
by Mary Byers | Nov 26, 2019 | Blog, Conversation Starters, Strategies for Success
By Amanda Kaiser Are the associations with the golden handcuff structure luckier than at-will associations? Some professionals have to become members to maintain their certification or license. Some professionals have to join to get the conference discount. Some...
by Mary Byers | Mar 28, 2019 | Blog, Conversation Starters, Strategies for Success
A barrage of baby boomer retirements is causing a succession crisis. This represents a possible opportunity for associations as their members wrestle with worry about what will happen to their companies after they retire. Children often don’t want to work in the...
