by Mary Byers | Nov 26, 2019 | Blog, Conversation Starters, Strategies for Success
By Amanda Kaiser Are the associations with the golden handcuff structure luckier than at-will associations? Some professionals have to become members to maintain their certification or license. Some professionals have to join to get the conference discount. Some...
by Mary Byers | Mar 28, 2019 | Blog, Conversation Starters, Strategies for Success
A barrage of baby boomer retirements is causing a succession crisis. This represents a possible opportunity for associations as their members wrestle with worry about what will happen to their companies after they retire. Children often don’t want to work in the...
by Mary Byers | Oct 5, 2018 | Blog, Conversation Starters, Strategies for Success
The Employee Benefit Research Institute released research earlier this year contrasting the way various generations engage with health care. Millennials are significantly more likely to be satisfied with various aspects of their health plan choices (56 percent...
by Mary Byers | Jun 19, 2018 | Blog, Conversation Starters, Strategies for Success, Uncategorized
The concepts in Race for Relevance emerged from our work with associations across a wide spectrum of industries and professions: dentistry, medicine, manufacturing, engineering, automotive, law, construction, accounting, real estate and banking, to name a few....
by Mary Byers | Feb 14, 2018 | Blog, Conversation Starters, Strategies for Success
“Millennials aren’t attending our meetings.” I hear this frequently. But maybe it’s because your meeting isn’t interesting? Research shows that millennials recognize the value of live events. Jeff Hurt, of Velvet Chainsaw Consulting, offers these tips to encourage...
by Mary Byers | Jan 23, 2018 | Blog, Conversation Starters, Strategies for Success, Videos
I spoke with Leslie Wiernik, CSRP, executive director of the National Association of Subrogation Professionals about how NASP collaborates. From basic booth swaps and comp conference registrations, to more complex cross-marketing opportunities like joint memberships,...