by Mary Byers | Jan 22, 2020 | Blog, Conversation Starters, Strategies for Success
by Esteban González and Hilary Marsh Correctly done, the process of creating personas is a transformative way for organizations to shift their perspective on their relationship with their top-priority audiences. Internal stakeholders can identify the audience groups...
by Mary Byers | Dec 18, 2019 | Blog, Conversation Starters, Radical Change, Strategies for Success
By David Fry, President, Effective Advancement Strategies If I use a certain word in referencing a friend’s membership organization, I know to expect a negative reaction. However, that word holds the key to survival for most all membership associations these days....
by Mary Byers | Nov 26, 2019 | Blog, Conversation Starters, Strategies for Success
By Amanda Kaiser Are the associations with the golden handcuff structure luckier than at-will associations? Some professionals have to become members to maintain their certification or license. Some professionals have to join to get the conference discount. Some...
by Mary Byers | Mar 28, 2019 | Blog, Conversation Starters, Strategies for Success
A barrage of baby boomer retirements is causing a succession crisis. This represents a possible opportunity for associations as their members wrestle with worry about what will happen to their companies after they retire. Children often don’t want to work in the...
by Mary Byers | Oct 5, 2018 | Blog, Conversation Starters, Strategies for Success
The Employee Benefit Research Institute released research earlier this year contrasting the way various generations engage with health care. Millennials are significantly more likely to be satisfied with various aspects of their health plan choices (56 percent...
by Mary Byers | Jun 19, 2018 | Blog, Conversation Starters, Strategies for Success, Uncategorized
The concepts in Race for Relevance emerged from our work with associations across a wide spectrum of industries and professions: dentistry, medicine, manufacturing, engineering, automotive, law, construction, accounting, real estate and banking, to name a few....
