by Mary Byers | Oct 10, 2017 | Blog, Conversation Starters, Strategies for Success
Membership is a cherished association model. But often, the market for your association’s products and services extends far beyond member boundaries, leaving an untapped market. Thus, the members vs. customers conversation. Matt Braun, Vice President, Client Services,...
by Mary Byers | Oct 3, 2017 | Blog, Conversation Starters, Strategies for Success
Has your association stagnated? If so, it may be time for a “planned leap.” One of the truisms I’ve run across in my time as a consultant is this: what we focus on expands. Consequently, where we put our time, effort and money as association leaders matters. Some of...
by Mary Byers | Aug 29, 2017 | Blog, Conversation Starters, Strategies for Success
I’m intrigued by the associations who are doing big things. It may be something internally to secure the health of the organization itself, something on behalf of members, or something for the greater good of the world. If you’re interested in making a leap on behalf...
by Mary Byers | Aug 24, 2017 | Blog, Conversation Starters, Strategies for Success
Meetings. Deadlines. The day-to-day work of running your organization. All of these get in the way of doing new work on behalf of your association. But new work is often necessary to create leverage and momentum—especially when you’re stuck in a business-as-usual...
by Mary Byers | Mar 15, 2017 | Blog, Conversation Starters
Are you ready? Ask yourself the tough questions. What if your primary revenue stream was cut in half? What if you lost your largest customer? What if you were handed a pink slip tomorrow? It helps to have a little productive paranoia and game plan the next series of...
by Mary Byers | Feb 3, 2016 | Blog, Conversation Starters, Radical Change
I attended two meetings this year in which I witnessed past-presidents—some of whom are retired and no longer even in the field—put the kibosh on forward progress for the associations they once proudly served. Thus, the problem of past presidents.They have power. They...
