by Mary Byers | Mar 11, 2020 | Podcasts, Strategies for Success
Ed Wojcicki, Executive Director, Illinois Association of Chiefs of Police and I talked about the counter-intuitive strategy of running toward difficult conversations rather than away from them.
![Ep #23: Cathy Burns – Revenue Diversification [Part 2]](https://marybyers.com/wp-content/uploads/2021/01/SAT-top-22-banner-1080x630.png)
by Mary Byers | Feb 26, 2020 | Podcasts, Strategies for Success
Like many associations, the Produce Marketing Association generates a large portion of its revenue from a few large annual events. What if something happens that affects meeting participation and attendance? You need a plan to help diversify revenue.
by Mary Byers | Feb 12, 2020 | Podcasts, Strategies for Success
As part of the strategic planning process, the Produce Marketing Assn. set a vision and a mission, but to ultimately realize that vision they knew it had to be grounded foundationally in some core values.
by Mary Byers | Jan 29, 2020 | Podcasts, Strategies for Success
Questions are how we change the world, one conversation at a time. And sometimes, that means putting something in between two people that gives them permission to connect with each other. Learn more about a simple but powerful tool that does just that! Go here for...
by Mary Byers | Jan 15, 2020 | Podcasts, Strategies for Success
Building a compelling case for giving is crucial to effective results for your organization or foundation. It’s not enough to have an earnest desire to make a difference. Learn about the necessary pieces for building a true fundraising infrastructure.
by Mary Byers | Dec 18, 2019 | Podcasts, Strategies for Success
The days of assuming someone joins your association and stays through retirement are gone. Learn why it’s crucial to have a deep understanding of who your members are and where they are in their life in order to develop your best strategy.
