by Mary Byers | May 15, 2014 | Blog, Radical Change, Videos
The National Society of Professional Engineers has joined the Race for Relevance. Why? Mark J. Golden, FASAE, CAE, Executive Director, writes, “Much has changed since the organization was founded in 1934 — changes that have been experienced by all...
by Mary Byers | Apr 1, 2014 | Blog, Radical Change, Strategies for Success
Email marketing has long been the mainstay of an association’s marketing plan, but is it still effective? The popularity of smart phones and tablets has made email readily accessible, but has also created some challenges. To be most effective you’ll need...
by Mary Byers | Feb 19, 2014 | Blog, Radical Change
Long held governance structure and traditions can be the biggest impediment to effecting change in an association. The National Association of Social Workers (NASW) was formed in 1955 when several existing social work organizations came together to form one...
