by Mary Byers | Feb 24, 2016 | Blog, Strategies for Success, Videos
How do you engage younger members—even though your governance favors (and rewards) longevity in volunteer leadership? That’s the dilemma Adrienne White-Faines faced as Executive Director and CEO of the American Osteopathic Association. Though the association is over...
by Mary Byers | Feb 18, 2016 | Blog, Strategies for Success
Former leaders are some of your most informed—and passionate—members. They often have an extraordinary commitment level to the association and a deep understanding of the issues facing the organization. Because of this, they offer a high level of promise when it comes...
by Mary Byers | Feb 10, 2016 | Blog, Strategies for Success
When I learn that a group of past presidents is working against an association change initiative, one of the first questions I ask is, “How did they learn about the change?” Often, the resistance isn’t to the change—but to the fact that they haven’t been kept in the...
by Mary Byers | Jan 27, 2016 | Blog, Strategies for Success, Videos
Your association needs a video strategy. Why? YouTube is now the second largest search engine and has over a billion users — almost one-third of all people on the Internet. Every day people watch hundreds of millions of hours on YouTube. The platform reaches...
by Mary Byers | Nov 7, 2015 | Blog, Strategies for Success, Videos
The San Diego County Bar Association (SDCBA), like all law groups, is facing the fact that law school applications are the lowest they’ve been since the 1970s. It doesn’t take a genius to see that fewer applications may result in smaller classes and fewer attorneys....
by Mary Byers | Sep 30, 2015 | Blog, Strategies for Success, Videos
What’s your technology strategy? Learn what every association leader should be thinking about during my interview with Rick Bawcum, CEO of CloudGRUS. His advice is worth the time it takes to view the...
