by Mary Byers | May 13, 2020 | Podcasts, Strategies for Success
Dave Lutz and Sarah Michel of Velvet Chainsaw share what associations should be thinking about as cancellation decisions have to be made for in-person meetings and the opportunities of moving to a virtual event.
by Mary Byers | Apr 29, 2020 | Podcasts, Strategies for Success
No grief is insignificant. Grief is grief. Large losses leave us wondering how we’ll make it. But small losses add up, too. And continual small losses, such as what we’re experiencing as a result of COVID-19, have a cumulative impact.
by Mary Byers | Apr 15, 2020 | Podcasts, Strategies for Success
I’ve been proud to hear the names of associations in daily news briefings and to see the work they are doing. I’m also hearing wonderful things about the staff members who are pivoting, innovating, and scrambling. We’re noticing and applauding you.
by Mary Byers | Mar 25, 2020 | Podcasts, Strategies for Success
I usually have a guest discussing something noteworthy his or her association is doing. Not this time. I’m recording today in the midst of the Corona Virus, inviting you to lean into this by asking four essential questions.
by Mary Byers | Mar 11, 2020 | Podcasts, Strategies for Success
Ed Wojcicki, Executive Director, Illinois Association of Chiefs of Police and I talked about the counter-intuitive strategy of running toward difficult conversations rather than away from them.
by Mary Byers | Feb 26, 2020 | Podcasts, Strategies for Success
Like many associations, the Produce Marketing Association generates a large portion of its revenue from a few large annual events. What if something happens that affects meeting participation and attendance? You need a plan to help diversify revenue.