by Mary Byers | Jan 29, 2020 | Blog, Strategies for Success
Who challenges your thinking? Recently, I participated in a rustic cabin retreat with two other speakers. We were there to plan, support and challenge each other. Though the work we do is different, we each had critical business strategy issues to address and...
by Mary Byers | Jan 22, 2020 | Blog, Conversation Starters, Strategies for Success
by Esteban González and Hilary Marsh Correctly done, the process of creating personas is a transformative way for organizations to shift their perspective on their relationship with their top-priority audiences. Internal stakeholders can identify the audience groups...
![Ep #20: Elizabeth Bailey – The Case for Giving: Making Fundraising Less Difficult & More Relevant [Part 2]](https://marybyers.com/wp-content/uploads/2019/04/SuccessfulAssocationsTodayPodcastWithMaryByers-1080x630.jpg)
by Mary Byers | Jan 15, 2020 | Podcasts, Strategies for Success
Building a compelling case for giving is crucial to effective results for your organization or foundation. It’s not enough to have an earnest desire to make a difference. Learn about the necessary pieces for building a true fundraising infrastructure.
![Ep #19: Elizabeth Bailey – Why Life Cycle of Membership is Important [Part 1]](https://marybyers.com/wp-content/uploads/2021/01/SAT-top-22-banner-1080x630.png)
by Mary Byers | Dec 18, 2019 | Podcasts, Strategies for Success
The days of assuming someone joins your association and stays through retirement are gone. Learn why it’s crucial to have a deep understanding of who your members are and where they are in their life in order to develop your best strategy.
by Mary Byers | Dec 18, 2019 | Blog, Conversation Starters, Radical Change, Strategies for Success
By David Fry, President, Effective Advancement Strategies If I use a certain word in referencing a friend’s membership organization, I know to expect a negative reaction. However, that word holds the key to survival for most all membership associations these days....
by Mary Byers | Dec 11, 2019 | Podcasts, Strategies for Success
What is a “culture of hospitality” and how can it improve member engagement? Join us for part two of our conversation around new member engagement and the two critical elements that will enhance your recruitment and retention.
