by Mary Byers | Mar 25, 2015 | Blog, Strategies for Success, Videos
What does Silicon Valley know about membership? Plenty, according to Robbie Kellman Baxter, author of The Membership Economy, out this month. Corporate America has realized the value of selling “membership” and in many cases, is doing it better than associations. I...
by Mary Byers | Feb 25, 2015 | Blog, Strategies for Success, Videos
Learn how the American Association of Orthodontists is embracing the AND strategy. I talked with Chris Vranas, executive director, to learn how his organization is meeting the needs of younger and more seasoned members. Chris offers advice on what your organization...
by Mary Byers | Dec 3, 2014 | Blog, Strategies for Success, Videos
I’m especially excited about this month’s interview since I’m a 25-year member of this organization. (Yes, I joined in kindergarten.) Stacy Tetschner, CAE, FASAE, is the CEO of the National Speakers Association and reveals the approach his organization is taking in...
by Mary Byers | Oct 29, 2014 | Blog, Radical Change, Videos
Believe it or not, the Million Dollar Round Table (MDRT) is an association with no board. It’s an international association governed by a five-member executive committee. If you’re one of the skeptics of a smaller board, take note—and listen to what CEO Stephen Stahr...
by Mary Byers | Sep 24, 2014 | Blog, Strategies for Success, Videos
Are your members saddled with compliance issues? If so, the resulting headaches represent an opportunity for you to help members work less stressfully. That’s why the Illinois Bankers Association developed an intuitive website designed to help compliance officers...
by Mary Byers | Jul 23, 2014 | Blog, Strategies for Success, Videos
As associations work to gain footing in the “new normal” (i.e. an environment that’s more competitive than ever before), collaboration is one way to increase influence, extend your reach and gain access to additional resources. In this month’s video, David Owsiany,...
