The Colorado Veterinary Medical Association launched tiered pricing in 2016. The result? A membership increase of 11.5%! (Yes, you read that right.) CVMA lets members “choose their adventure” via three membership tiers. In this episode, I interviewed Ralph Johnson, former CEO of CVMA so that you can learn about their journey — and why you might want to follow their lead.
Ep #3: Ralph Johnson – Tiered Pricing Coming to an Association Near You
