by Mary Byers | Oct 31, 2017 | Blog, Conversation Starters, Strategies for Success, Uncategorized
Ralph Johnson, CEO of the Colorado Veterinary Medical Association (CVMA), laughed when I said that every association should be actively experimenting. Why the laughter? It was a knowing response to the tiered membership model he helped develop for his association—and...
by Mary Byers | Oct 17, 2017 | Blog, Conversation Starters, Strategies for Success, Uncategorized
If you’re going to spend money on research (and for the record, I think you should) make sure the results provide specific, actionable data to inform your planning and help you gain leverage. Here’s how: Start from scratch. Too often I see associations use previous...
by Mary Byers | Oct 10, 2017 | Blog, Conversation Starters, Strategies for Success
Membership is a cherished association model. But often, the market for your association’s products and services extends far beyond member boundaries, leaving an untapped market. Thus, the members vs. customers conversation. Matt Braun, Vice President, Client Services,...
by Mary Byers | Oct 3, 2017 | Blog, Conversation Starters, Strategies for Success
Has your association stagnated? If so, it may be time for a “planned leap.” One of the truisms I’ve run across in my time as a consultant is this: what we focus on expands. Consequently, where we put our time, effort and money as association leaders matters. Some of...
by Mary Byers | Aug 29, 2017 | Blog, Conversation Starters, Strategies for Success
I’m intrigued by the associations who are doing big things. It may be something internally to secure the health of the organization itself, something on behalf of members, or something for the greater good of the world. If you’re interested in making a leap on behalf...
by Mary Byers | Aug 24, 2017 | Blog, Conversation Starters, Strategies for Success
Meetings. Deadlines. The day-to-day work of running your organization. All of these get in the way of doing new work on behalf of your association. But new work is often necessary to create leverage and momentum—especially when you’re stuck in a business-as-usual...
