by Mary Byers | Oct 5, 2018 | Blog, Conversation Starters, Strategies for Success
The Employee Benefit Research Institute released research earlier this year contrasting the way various generations engage with health care. Millennials are significantly more likely to be satisfied with various aspects of their health plan choices (56 percent...
by Mary Byers | Jun 19, 2018 | Blog, Conversation Starters, Strategies for Success, Uncategorized
The concepts in Race for Relevance emerged from our work with associations across a wide spectrum of industries and professions: dentistry, medicine, manufacturing, engineering, automotive, law, construction, accounting, real estate and banking, to name a few....
by Mary Byers | Feb 14, 2018 | Blog, Conversation Starters, Strategies for Success
“Millennials aren’t attending our meetings.” I hear this frequently. But maybe it’s because your meeting isn’t interesting? Research shows that millennials recognize the value of live events. Jeff Hurt, of Velvet Chainsaw Consulting, offers these tips to encourage...
by Mary Byers | Jan 23, 2018 | Blog, Conversation Starters, Strategies for Success, Videos
I spoke with Leslie Wiernik, CSRP, executive director of the National Association of Subrogation Professionals about how NASP collaborates. From basic booth swaps and comp conference registrations, to more complex cross-marketing opportunities like joint memberships,...
by Mary Byers | Oct 31, 2017 | Blog, Conversation Starters, Strategies for Success, Uncategorized
Ralph Johnson, CEO of the Colorado Veterinary Medical Association (CVMA), laughed when I said that every association should be actively experimenting. Why the laughter? It was a knowing response to the tiered membership model he helped develop for his association—and...
by Mary Byers | Oct 17, 2017 | Blog, Conversation Starters, Strategies for Success, Uncategorized
If you’re going to spend money on research (and for the record, I think you should) make sure the results provide specific, actionable data to inform your planning and help you gain leverage. Here’s how: Start from scratch. Too often I see associations use previous...
