by Mary Byers | Mar 25, 2020 | Podcasts, Strategies for Success
I usually have a guest discussing something noteworthy his or her association is doing. Not this time. I’m recording today in the midst of the Corona Virus, inviting you to lean into this by asking four essential questions.
by Mary Byers | Mar 11, 2020 | Podcasts, Strategies for Success
Ed Wojcicki, Executive Director, Illinois Association of Chiefs of Police and I talked about the counter-intuitive strategy of running toward difficult conversations rather than away from them.
![Ep #23: Cathy Burns – Revenue Diversification [Part 2]](https://marybyers.com/wp-content/uploads/2021/01/SAT-top-22-banner-1080x630.png)
by Mary Byers | Feb 26, 2020 | Podcasts, Strategies for Success
Like many associations, the Produce Marketing Association generates a large portion of its revenue from a few large annual events. What if something happens that affects meeting participation and attendance? You need a plan to help diversify revenue.
by Mary Byers | Feb 26, 2020 | Blog, Relevant Thoughts, Strategies for Success
You’ve probably heard me say, “Collaboration is the new currency.” It’s how associations go further, faster. It’s how they extend their reach and influence. And it’s how they can gain momentum for initiatives that would take longer as a solo effort....
by Mary Byers | Feb 20, 2020 | Blog, Conversation Starters, Strategies for Success
by Dave Bergeson Ph.D., CAE One of the time-honored traditions in working with association Boards is that at some time, someone will say something like this: “Now, remember, today at this meeting I expect everyone will wear their [Association Acronym] hats.” More...
by Mary Byers | Feb 12, 2020 | Podcasts, Strategies for Success
As part of the strategic planning process, the Produce Marketing Assn. set a vision and a mission, but to ultimately realize that vision they knew it had to be grounded foundationally in some core values.
